Empowering Movement: KidSport and the MOVE430 Campaign


In the realm of physical activity and sports, KidSport BC & KidSport Kelowna stands tall as a beacon of inclusivity and opportunity. Since its inception, KidSport BC has been dedicated to breaking down barriers and ensuring that every child has the chance to experience the joys and benefits of organized sports. Now, with the launch of their MOVE430 campaign, the organization is taking their mission to new heights, aiming to not only inspire movement but to instill a lifelong love for physical activity in participants.

A Brief History of KidSport BC

KidSport BC traces its roots back to 1993 when it was founded with a simple yet powerful mission: to remove financial barriers that prevent children from participating in organized sports. Over the years, the organization has grown exponentially, expanding its reach and impact beyond the province of British Columbia.

Through partnerships with local communities, businesses, and volunteers, KidSport BC has been able to provide financial assistance to thousands of children, allowing them to join sports teams, attend camps, and access the resources they need to thrive. Beyond just the physical benefits, KidSport BC recognizes the invaluable life lessons and social skills that come from participation in sports, fostering resilience, teamwork, and self-confidence in young athletes. Locally, the KidSport Kelowna Chapter supported 130 children in playing sports in 2023, funding just over $30,700. 

As we look to the future, it is clear that the work of KidSport BC is more important than ever. By investing in the health and well-being of our children today, we are laying the foundation for a brighter, more active tomorrow. Together, let’s join KidSport BC in their mission to empower movement, break down barriers, and build a healthier, more inclusive world for all.

Introducing MOVE430: Inspiring Movement, Creating Change

With the launch of the MOVE430 campaign, KidSport BC, and chapters across the province, are renewing its commitment to promoting physical activity and lifelong health. The campaign, named after the recommended minimum of 430 minutes of physical activity per week for children and youth, aims to encourage participants to get moving in whatever way feels best for them.

At the heart of MOVE430 is the belief that physical activity should be accessible, enjoyable, and sustainable for everyone, regardless of age, ability, or background. Through a series of events, challenges, and initiatives, KidSport BC hopes to inspire a sense of community and camaraderie among participants, fostering a supportive environment where everyone feels empowered to embrace an active lifestyle.

Take the pledge for $30 to move your body for 30 minutes a day during the month of April. That comes to $1 a day, and can fund a KidSport chapter of your choice, including KidSport Kelowna! Sun City Physiotherapy is excited to participate this year with a team registered through move430.ca

We are inviting all our clients, friends & family to join in on this movement – all of the funds will stay local and support youth to play sports in your community!

The Importance of Being Active for Life

The benefits of physical activity extend far beyond the confines of the playing field. From improved physical health to enhanced mental well-being, regular exercise is essential for leading a happy and fulfilling life. And while the benefits of being active are clear for people of all ages, they are perhaps most profound for children. 

Early childhood is a critical period for developing healthy habits that can last a lifetime. By engaging in regular physical activity from a young age, children not only build strong muscles and bones but also develop essential motor skills, coordination, and balance. Participation in organized sports teaches valuable lessons about discipline, goal-setting, and resilience – skills that are invaluable both on and off the field.

Unfortunately, many children face barriers to participation in organized sports, with financial constraints being a significant obstacle for far too many families. When children are unable to access sports programs due to financial barriers, they miss out on the opportunity to develop these crucial skills, putting them at a disadvantage later in life.

This is where KidSport Kelowna comes in. By providing financial assistance and promoting inclusive, accessible opportunities for physical activity, KidSport Kelowna is leveling the playing field and ensuring that every child has the chance to thrive. Through Provincial initiatives like the MOVE430 campaign, the organization is not only inspiring movement but also creating lasting change, empowering children to lead healthier, happier lives. 

For more information on KidSport Kelowna, visit: https://kidsportcanada.ca/british-columbia/kelowna/

Instagram: @kidsportkelowna



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1468 St. Paul Street, Kelowna, BC
Phone: 250-861-8056
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Phone: 250-762-6313
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Phone: 778-699-2006
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